Accor, the leading hospitality group, today announces the technological integration of its first fully digital hotel. The ibis Styles London Gloucester Road, hotel will transform the guest experience through technology as part of Accor’s global ambition. The digital eco-system will include features such as online and mobile check in, in hotel payment, the ‘Accor Key’ – a digital key solution, digital F&B services and guest relations via Whatsapp throughout the stay.