How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

What can a hot tub that makes its own shopping list tell us about the future of the internet?

To better understand how connected devices benefit from giving and receiving data, James Whittaker, a Microsoft tech evangelist, connected his heated mini-pool to the internet so it could take in data from his local spa company, find sources of chemicals it needs to buy, follow sales patterns, know its internal supply and how fast it's using them, monitor the weather, etc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in